How Accenture uses Amazon Nova to hyper-personalize video content at scale across multiple industries
Challenge
Across industries where video content is routinely captured, monetizing that content in a highly personalized and scalable way remains a significant challenge. In media and entertainment, traditional video editing workflows are often slow and costly, leading to delayed distribution and missed revenue opportunities. Across other industries, content owners also struggle to reliably transform captured footage into personalized, meaningful moments that drive customer engagement and value.
Solution
Accenture created Spotlight — a scalable, cost-effective solution to hyper- personalize video content using Amazon Nova and Bedrock Agents. Spotlight uses a coordinated system of specialized agents built using Amazon Nova to deliver end-to- end automation. It uses a video processing agent that analyzes viral short-form videos and other context to uncover patterns behind success. Those insights guide a set of short video generation agents, which transform long-form or real-time content into polished clips. A reviewer agent then iteratively refines results, improving video quality, brand alignment, and relevance through feedback loops to the generator agents.
Built using Amazon Nova
Spotlight’s Nova-powered agentic architecture delivers up to 10x cost savings compared to traditional media analysis workflows without compromising quality. Designed to work across industries — media, entertainment, retail, energy, marketing, and more — Spotlight adapts seamlessly to different workflows. It processes live streams and recorded video in real time, generating highlight clips or personalized videos in minutes. For one client, Spotlight enabled a 4x increase in content output by the same team, with every video reviewed by agents to ensure brand alignment and readiness to publish.
Amazon Nova
As an AWS Premier Tier Services Partner, Accenture provides a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With 506,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve performance and create lasting value. Together with AWS, the Accenture AWS Business Group helps enterprises unlock business value by rapidly scaling generative AI solutions tailored to their needs — driving innovation and transformation in the cloud.
