How Presidio uses Amazon Nova to engage sports fans by quickly identifying key moments in games
Challenge
Sports leagues face mounting pressure to keep fans engaged across a growing number of platforms. Delivering personalized, real-time highlights from live games is key, but traditional media workflows aren’t built for that kind of speed or scale. Manual tagging of plays and moments is too slow, labor-intensive, and error-prone to meet the demands of modern fan experiences. Leagues need smarter, automated ways to surface relevant content in real time and monetize it across channels.
Solution
To solve this, Presidio enhanced its AI-powered metadata enrichment platform, Captivate, with Amazon Nova. Nova multimodal models interpret full game context — not just objects or text — enabling semantic tagging of key plays and moments across live and archived video. A custom taxonomy and prompt strategy guided Nova to identify critical highlights in real time. By combining human logic with AI reasoning, Captivate automates metadata generation — reducing manual effort and accelerating highlight creation for broadcast, social, and on-demand platforms. This enables leagues to meet rising fan expectations with speed, consistency, and scale.


Built using Amazon Nova
Amazon Nova cut manual tagging effort by over 70% and enabled personalized highlight generation in near real-time. Its multimodal understanding allowed Captivate to move beyond simple scene detection into true semantic tagging — identifying not just who was on screen, but what was happening and why it mattered. This deeper context helped streamline workflows, reduce review cycles, and improve precision. Scalable AWS infrastructure ensured performance across massive content libraries, while explainability features gave teams confidence in the output.
Amazon Nova
Presidio is a leading IT services and solutions provider that helps customers connect IT of today to IT of tomorrow. Our deep technology expertise across cloud, security, modern IT infrastructure and networking underpin our ability to help customers accelerate time-to-outcome via agile digital platforms. As a Premier consulting partner within the Amazon Partner Network (APN), Presidio is continually adding to its 600+ AWS certifications to build, deploy, and manage complex cloud architectures.