How Quantiphi uses Amazon Nova to accelerate asset development for digital campaigns
Challenge
Marketers face mounting pressure to produce personalized, brand-aligned content at scale — fast. Static product images need to become dynamic ads. Backgrounds must reflect brand identity. And assets must translate across formats, platforms, and campaigns. Doing all this manually is slow, costly, and inconsistent. The result? Campaigns fall behind schedule, messages miss the mark, and teams struggle to maintain quality while keeping up with demand.
Solution
Quantiphi developed Qreator — a generative AI-powered marketing content creation platform built on AWS. Qreator uses Amazon Nova Reel to enhance static images, adjust backgrounds to meet brand guidelines, and generate high-quality video reels for digital campaigns. It allows marketers to produce content through natural language prompts while ensuring brand consistency and cross- channel adaptability. Similarly, Amazon Nova Sonic enables brands to generate dynamic audio to increase engagement. With Qreator, creative teams can scale campaign production and transform existing assets into engaging marketing content — all with speed and precision.
Built using Amazon Nova
Quantiphi’s use of Amazon Nova led to ~40% faster time-to- market and a ~30% reduction in content creation time across global campaigns. By automating image enhancement and video generation, Nova replaced manual bottlenecks with intelligent, repeatable workflows. It brought consistency across formats and channels, enabling marketers to transform ideas into high-quality, on-brand assets at scale. With Amazon Nova, content creation became not only faster, but smarter — allowing teams to deliver more, adapt faster, and maintain creative control with far less effort.
Amazon Nova
Quantiphi, an AWS Premier Global Consulting Partner, is an award-winning AI-first digital engineering company focused on reimagining transformational opportunities at the heart of business. Since 2013, Quantiphi has tackled complex challenges by combining deep industry experience, disciplined cloud and data-engineering practices, and cutting-edge AI research. It holds dual AWS Generative AI Competencies — in Gen AI Services and Gen AI Solutions — reinforcing its leadership in delivering accelerated, measurable results.
